Imagine a world where our furry friends, our beloved pets, face behavioral challenges that can lead to heartbreaking outcomes. It's a reality that many pet owners and veterinarians encounter daily. But here's the silver lining: a groundbreaking partnership is set to change the game!
Purina Pro Plan Veterinary, a pioneer in pet care, has joined forces with Ease, a trailblazer in veterinary behavioral health. This collaboration is a game-changer, offering a much-needed solution to a critical issue in the veterinary world.
Pet behavior issues are a top concern for veterinary practices, and sadly, they often result in animals being surrendered or euthanized. However, with the right expertise, most of these issues are treatable. The problem? Only a tiny fraction of practicing veterinarians in the U.S. are board-certified veterinary behaviorists.
This is where Ease steps in. Their online platform connects vet practices with a team of expert behaviorists, ensuring that pet parents have access to the specialized care their furry companions need. And the best part? It's completely free for vet clinics!
"This partnership helps close the gap by raising awareness and providing access to expert behavioral care," says Brandy Kuentzel, Ease's co-founder and CEO.
For Pro Plan Veterinary, this collaboration is another step towards supporting veterinarians through their Pro Plan Veterinary Support Mission. Launched in 2024, this mission aims to address the challenges vets face daily, showcasing the company's commitment to the well-being of both pets and the veterinary profession.
"Animal behavioral care is a specialty that many vet clinics need, and we're here to make sure they know help is available," says Callie Harris, DVM, Purina Pro Plan Veterinary.
Ease's platform is user-friendly, allowing DVMs to submit behavioral cases swiftly. Once reviewed, Ease provides clients with a structured behavior program, while the DVM offers medication and testing with guidance from the behaviorists. Clients even get their own online pet portal with a personalized treatment plan, training tutorials, and on-demand support.
The partnership between Pro Plan Veterinary and Ease is a perfect match. One of the tools Ease practitioners use is Calming Care, the top veterinarian-recommended brand from Pro Plan Veterinary Supplements. Calming Care contains beneficial bacteria that promote calm behavior in dogs and cats.
So, what do you think? Is this partnership a step towards a brighter future for our furry friends? We'd love to hear your thoughts in the comments!
For more information, visit www.ProPlanVetSupport.com and www.EasePetVet.com.
About Purina Pro Plan Veterinary Diets & Supplements:
Purina Pro Plan Veterinary Diets & Supplements are brought to you by Nestlé Purina PetCare, a global leader in pet care. With a rich history dating back to 1894, Purina has been at the forefront of scientific nutritional innovations for pets. Their range of trusted brands, including Pro Plan, Purina ONE, Fancy Feast, and Tidy Cats, support millions of dogs and cats worldwide.
About Ease Pet Vet:
Ease is revolutionizing veterinary behavioral health, making expert support more accessible for pet families and veterinarians. As the online hub for veterinary behavioral specialty care, Ease partners with general practice vets, offering treatment plans from board-certified behaviorists on a large scale. By keeping vets at the heart of care and reducing clinic stress, Ease is filling a critical gap in pet care and shaping the future of veterinary medicine.
