Imagine being told that your job now requires you to use AI for half of your tasks. Intimidating, right? That’s exactly what Komal Amin, the head of growth and marketing at Mighty Bear Games, faced when she joined the company in 2024. But here’s where it gets fascinating: instead of feeling overwhelmed, she’s now saving hours every day by automating tedious tasks and unlocking her creativity. But here’s where it gets controversial—while AI has transformed her workflow, she admits it’s not a magic bullet. Let’s dive into her journey and explore the highs, lows, and unexpected twists of working in a company with a companywide AI mandate.
Mighty Bear Games, an independent gaming studio based in London, introduced its AI mandate back in 2022. For Komal, a self-proclaimed creative mind with a background in acting and marketing, the idea of integrating AI into her daily work was initially daunting. After all, she’d tried learning to code twice before, only to lose interest quickly. And this is the part most people miss—AI isn’t just for tech wizards; it’s a tool that can simplify even the most mundane tasks, from invoicing to news aggregation.
Komal’s journey into the world of AI began during the pandemic, which abruptly ended her acting career but opened doors to marketing and content creation. She discovered her passion for cryptogaming—gaming powered by blockchain technology—and eventually connected with Simon Davis, cofounder of Mighty Bear Games. The company’s focus on AI-optimized gaming experiences intrigued her, and she joined as head of growth, tasked with expanding their user base and improving marketing strategies.
At first, adopting AI felt like stepping into a magical universe, but it wasn’t without challenges. Tools like Claude Code, an AI-powered coding assistant, seemed intimidating until Simon helped her set it up. The turning point came when she saw her colleagues achieving remarkable results with AI, inspiring her to explore tools like Lindy, which automates workflows using plain English. Soon, she was automating tasks like monthly reporting and invoice generation, freeing up time to focus on creative and strategic work.
One of her most impactful AI projects is a daily news aggregator that scans Telegram channels, gaming industry updates, and AI-related news. It summarizes key information, adds source links, and posts it to a dedicated channel—saving her at least an hour daily. Another innovation is her 'sentiment scraper,' which analyzes TikTok posts about Telegram to understand user perceptions. But here’s where it gets controversial—while AI streamlines tasks, it’s not infallible. It can hallucinate, and the fear of job displacement is real. Komal admits she’s cautiously optimistic, believing that AI complements human expertise rather than replacing it.
Outside work, Komal uses AI for everything from stock trading advice to planning romantic dates with her partner. She even relies on ChatGPT to organize her blog ideas while preserving her unique writing style. And this is the part most people miss—AI is most effective when used as a collaborator, not a replacement for human creativity. Komal emphasizes the importance of doing your own research and using AI to refine ideas, not generate them.
Despite 20 failed experiments with AI tools, Komal remains a firm believer in its potential. She’s unlocked more time to explore creative pursuits and experiment with new technologies. But she’s also realistic about its limitations, noting that AI output still needs human oversight to ensure authenticity. So, here’s the question for you: Do you think AI will ultimately enhance creativity or stifle it? Share your thoughts in the comments—let’s spark a conversation!
